Mobile usage today is far more than just a trend. It’s a fundamental shift in how we interact with the Internet, and it's happening so quickly, there’s no time for sitting still or thumb-twiddling. As a business owner, you simply can’t afford to wait and see how things play out; it would be a death sentence to your customer loyalty.
If companies pay attention and adapt to a highly personalized Internet delivery method like this one, their customers will continue to love them, buy from them, and be brand advocates. But if not?
With each passing year, the return on investment of the marketing methods they do use is going to plummet, and they’ll lose business to their competitors who are adapting, but in much higher exponential numbers than we’re seeing now.
Since the mobile revolution began around 2000, significant changes and improvements have been made every single year, and 2016 will be no different.
Here are three trends you can expect to see this year on a mobile marketing front.
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