Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative.
Now, ask them if they use any mobile marketing tactics and they'll tell you that mobile marketing comes right after taking a magic marker and drawing an ad on a bathroom wall in terms of priorities and hierarchy. Am I the only one who finds it amazing - utterly amazing mind you, that despite it's rapid rise in usage and popularity, mobile marketing - especially text message mobile marketing, remains a mystery and enigma to many marketers?
I am surely not the only one who thinks this way, right?
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