Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods.
However, display ads can theoretically bring in revenue if they are targeted properly and are relevant to the user, context and device.
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.
AdSense has recently issued its own report on tips for mobile web success, and in among the general advice and lovely graphics, there are some brief tips for ad placement that you may not be aware of, so let’s take a quick look at them now....
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