Millennials’ social media habits matter. Why? Some of the reasons are obvious; millennials represent tremendous potential buying power, and are some of the most important consumers to reach through social media marketing. They’re also young and have grown up using the Internet, and are therefore more likely to embrace new technologies, which is important for emerging brands.
Accordingly, watching and predicting their social media usage patterns is of critical importance to any business or individual invested in the social media game. So how are millennials going to be using social media differently in 2017? Here are five predictions.
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