Updated August 13, 2016SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging.
In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It's an area that is gaining a great deal of interest by businesses both small and large. Which of course is understandable, considering in 2020 it's predicted that 90% of the world population will have a mobile phone.
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