Mobile has completely altered the consumer landscape in just a few years by becoming the main tool used to read the news, communicate, socialize, navigate and make purchases. The intimate relationship that mobile can provide between a consumer and their supplier can be a double edged sword though. It is a medium that can grant instant access and reward to a customer base while also allowing for mistakes that could greatly cost a business.
The increases in engagement between consumers and their phones provides business with a platform in which there are many rooms for mistakes in an industry where there is room for none. Here are four mobile marketing mistakes that your business might already be making:
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